The DAAF, which is being organised by five Dutch art and antiques dealers, found its origin during an online meeting of the Royal Dutch Association of Art and Antiques Dealers (KVHOK) in January 2021, when the Corona pandemic was at its peak and people -literally- had nowhere to go. A demand was felt for an online event, upon which five dealers stood up to help organise an event. The team joined hands with the UK Antiquarian Bookdealers’ Association who had the technology to host the fair, and then there was thedaaf.com. This resulted in 49 dealers having a very successful fair in April 2021, with over 6.000 visitors and more than 125.000 page views in just two and a half days.
In 2022, we are organising the second edition of The DAAF. The same five dealers, one year older and much wiser (of course) manage the now 50 participating dealers with over 1.000 objects in this online event.
Organisation has been a practical online affair, where each of the five initiators supports fellow dealers to make the fair a success. A fair by dealers and for dealers. It just works!